Cont. Confidence Posters:
Following on from last week, I continued developing the posters for Confidence Dental Surgery. Sam offered feedback to improve the posters, which included reducing the overall size of the content on the poster to take into account that it will be A4, so this text and images do not need to be over sized to be visible.
After adjusting the original poster according to the feedback, I was asked to quickly produce several more iterations with a different layout and then any designs which were liked most could be further developed and published. I gathered inspiration for several other designs, I continued to look at Confidence’s previous advertising material.
Sam recommended using ImageSplash to use free stock images that could be used for posters rather than just reusing an image from a previous poster. When looking for images it was important to find one with a focus on a good smile to represent Confidence’s business with teeth, and quality of care with a sense of happiness or being content.
Once I had developed four more posters, which were developed by changing images, layout and alignment of the content Sam and Tom decided on which poster to use as the final concept.
After adding the final touches I uploaded to the Illustrator file to Google Drive, for Sam to be able to access to make any change he saw fit before handing it off.
My next role was to develop concepts for a logo/brand for a Dubai based self-employed personal trainer, NickyPT, following his brief. He wanted a logo that well represented his business style (Very personal, and unique for each customer) as well as have a focus on a blue, black and white colour scheme. He also stressed how he didn’t want a traditional logo for a PT like dumbbells.
Initial research into personal trainer logos and brand was undertaken on Pinterest to provide concepts and inspiration on a board for reference. Ideas developed with same to make use of negative space and/or lightning symbol to represent energy.
Research inspiration was used to start developing sketches to create concepts to later recreate in Illustrator, with a focus on using negative space between the letter “N, P & T.” Including trying to incorporate the lightning bolt symbol in the negative space.
Following this, I started recreating logos from sketches that were approved by Sam, as well as developing new concepts on Illustrator such as a circular logo that represent a pulse of energy that could feature a “n” or a lightning bolt symbol.
Taking the logos concepts a step further I developed and tested different colour schemes and fonts to use for the brand, including a black and white version of the logos when needed. I submitted all this work to Sam, so he could send examples of the logo he and I had developed so the client could choose his preferred and any changes he would want to make.
Following branding for a personal trainer, I was given the job to create brand concepts for another personal trainer. Called the “Functional Foodie” he was an Instagram based PT that wanted to focus on being a practical or realistic PT that allowed you to eat what you want.
For the brief, he was thinking of the imagery of a pig/hog as a strong animal that also represented indulgence in a form of food. Additionally, he liked the concept of a vintage bottle cap to represent the chance to indulge in beer through his personal training. Finally he did make clear that he was open to alternative concepts to the ones he had offered.
Towards the end of the day, when I received this brief, I started developing sketches for logo concepts based off the client’s brief and the Pinterest board I had previously created for personal trainers brands.